General information

LG Electronics, Inc (LG) is a leading global technology company that manufactures consumer electronics, mobile communication technologies and home appliances. As more and more consumers are interested in smart workspaces at home, LG has introduced the LG UHD/QHD 27QN600 monitor. With the multitude of display options available on the market, the main goal of the campaign was to highlight LG monitor's color display and eyesafe features.

Main activities

• Collaborated with KOLs to increase reach and interact with customers through livestreams, product review videos
• Featured review posts, review videos in major fanpages across a mix of social networking sites
• Built strategic content on hot fanpages and technology groups, design communities, and among others to establish trust with customers

Results

• Nearly 1,000,000 livestream reach
• Over 12,000 users comment on product-related content
• Over 123,000 people have followed product review videos
• Over 41,000 interactions on LG fanpage