Mikazuki is a complex resort located on Da Nang Bay, which offers luxury villas, water park, Japanese hot spring and restaurant.
As a new brand in the Vietnamese tourism market, Mikazuki needs to build a brand image and establish its position in the highly competitive market.
- Increased brand awareness
- Performance Marketing for Mikazuki services
- PR Booking
The creative idea
“Dream vacation for the family” Campaign, #FamilyTripMikazuki
- Organized a competition where families share their trips on social media
- Cooperated with media partners
- Cooperated with KOLs and hot pages on social media
- Leveraged articles to increase brand awareness
- Optimized Facebook and Google Ads to promote Mikazuki's image
- Over 650,000 reach
- Over 10,000 new likes for Mikazuki fanpage
- Over 60,000 interactions
- Over 40,000 Clicks to Website