General information

Mikazuki is a complex resort located on Da Nang Bay, which offers luxury villas, water park, Japanese hot spring and restaurant.


As a new brand in the Vietnamese tourism market, Mikazuki needs to build a brand image and establish its position in the highly competitive market.

Our solutions

  • Increased brand awareness
  • Performance Marketing for Mikazuki services
  • PR Booking

The creative idea

“Dream vacation for the family” Campaign, #FamilyTripMikazuki

Main activities

  • Organized a competition where families share their trips on social media
  • Cooperated with media partners
  • Cooperated with KOLs and hot pages on social media
  • Leveraged articles to increase brand awareness
  • Optimized Facebook and Google Ads to promote Mikazuki's image


    After 6 months, the campaign has achieved impressive results:
  • Over 650,000 reach
  • Over 10,000 new likes for Mikazuki fanpage
  • Over 60,000 interactions
  • Over 40,000 Clicks to Website