General information

In October 2018, TPBank released the Savy mobile application - a universal saving app with rewarding interest rates that enables users to save more effectively.

Challenge

Launched at a time when there were few financial services available on the market, the goal of Savy app was to attract, establish consumer trust and enhance its brand image. Launched at a time when there were few financial services available on the market, the goal of Savy app was to attract, establish consumer trust and enhance its brand image.

Main activities

• Researched and analyzed customer insights
• Built content and optimized ads to expand the reach of Savy's images and messages

Results

• App ranked Top 1 3 days after its introduction
• App held Top 2 position for 2 consecutive months
• Over 300,000 users have downloaded the App