General information

VNPT Pay is an electronic payment product of VNPT-Media Corporation. VNPT Pay allows customers to make online transactions and businesses to make commercial transactions quickly and conveniently.

Challenge

As the competition in the e-wallet market increases, the biggest difficulty lies not only in attracting new users, but also in retaining them.

Main activities

• Created creative videos and content strategies on social media channels
• Leveraged cross-platform advertising to attract users

Results

• Over 8 million reach
• Over 1 million interactions
• Over 100,000 App downloads
• Over 100,000 viral video shares
• Over 26,000 website visits