General information

VNPT Pay is an electronic payment product of VNPT-Media Corporation. VNPT Pay allows customers to make online transactions and businesses to make commercial transactions quickly and conveniently.


As the competition in the e-wallet market increases, the biggest difficulty lies not only in attracting new users, but also in retaining them.

Main activities

  • Created creative videos and content strategies on social media channels
  • Leveraged cross-platform advertising to attract users


  • Over 8 million reach
  • Over 1 million interactions
  • Over 100,000 App downloads
  • Over 100,000 viral video shares
  • Over 26,000 website visits